Roxanne Bullard

Director of Research,

Roxanne Bullard serves as the Director of Research for, where she is responsible for gathering and analyzing data across the industry and the company. 

A nine-year veteran of, Bullard began her career in the sales and marketing departments. She has held various positions within the company, amassing an extensive knowledge of the industry and’s customer base. She focuses on maintaining’s competitive position in the market, while gathering and understanding customer needs and challenges through various avenues of customer interaction. This includes leading a strategic Customer Advisory Board, focus groups, surveys, and more. Bullard’s duties include analyzing marketing penetration and customer segmentation/profiling, providing insight on gaps within the market, and spearheading customer awareness. She also concentrates on communicating the value provided by’s marketplace with the entire industry, and educating on the importance and relevance of spot market data.

Cracking the myths around load visibility

As technology continues to advance and competitors continue to emerge, you find yourself looking for ways to stay ahead of the game. Offering your customers visibility into their freight movement is one way to stand out among the crowd. Freight visibility, or load tracking software can be an affordable way of improving efficiencies, customer experience and your overall bottom line. 30% of Shippers are currently requesting that they have visibility into their freight and that percentage is only expected to increase.

The benefits of freight visibility

Trucking companies work hard to onboard drivers that meet their experience levels and other required criteria. Likewise, drivers look for companies that offer them certain opportunities. Drivers get into trucking for the freedom of the open road and the ability to control their financial destinies by driving as few or as many miles as they would like. Some of these freedoms have been limited via federal regulations such as HOS (Hours of Service). Other times, demands placed on the driver by shippers, 3PL’s, etc. limit the drivers’ control.

Spot market perception and actuality

Every day, hundreds of thousands truck loads are moved in the nation. The loads include “last mile” loads, long haul (over 500 miles), and short haul (less than 500 miles). Approximately one third of all truck loads are moved in the spot market. The spot market is made up of transactional based freight where trucks and loads are usually negotiated and tendered on a one-by-one basis.

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