Wendy Leavitt

Director, editorial & market development ,
Fleet Owner


Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.  

Doing the right thing: Creating a culture of safety

KISSIMMEE, FL. Three fleet executives met here together in a morning panel discussion earlier this week at the Truckload Carriers Association annual convention to discuss creating a culture of safety. While they represented different carriers with different types of operations, they absolutely shared a commitment to “doing the right thing” every day for all the right reasons. And attendees were all ears as these executives shared their own experiences building a culture of safety—one step at a time.

The coming “mother of all capacity shortages” and other economic forecasts

KISSIMMEE, FL.  Analyst John G. Larkin, managing director and head of transportation capital markets research for Stifel, Nicholaus and Company, delivered both good news and sobering insights to the audience assembled here this week for the 77th annual Truckload Carriers Association convention. He had plenty of “things are improving, but…” figures to share on issues such as freight capacity constraints, the state of the U.S.

“Innovation opportunity”: PeopleNet upgrades to ALK maps platform

KISSIMMEE, FL.  PeopleNet, a Trimble company (NASDAQ: TRMB), has announced an upgrade to its web-based interface mapping technology in partnership with sister company ALK. The news was shared with attendees at the Truckload Carriers Association annual convention here today.

U.S. Xpress taps SkyBitz to track trailers

KISSIMMEE, FL. U.S. Xpress Enterprises, Inc. is now rolling out SkyBitz’s tracking technology across its fleet of new dry van trailers as well as existing trailers, according to an announcement shared by SkyBitz, (a wholly owned subsidiary of Telular Corporation) here at the annual Truckload Carriers Association Convention today.

TCA honors industry leaders/heroes at 77th convention

KISSIMMEE, FL. The Truckload Carriers Association (TCA) officially opened the 77th annual TCA convention here this morning by presenting two special awards: the Past Chairman’s Award and the Highway Angel of the Year Award.

Pride Transport adopts Driver Retention Model from Omnitracs Analytics

KISSIMMEE, FL. Pride Transport, Inc. has implemented Omnitracs Analytics’ Driver Retention Model across its entire fleet, according to Omnitracs Analytics, a business unit of Omnitracs LLC. Within the first six months of implementation, Pride Transport reported a reduction of its driver turnover rate to 85% and a return on investment of 714%.

Ford and Telogis introduce Ford Telematics

Indianapolis. Ford Motor Company and telematics partner Telogis today introduced a “next-generation” connected vehicle solution designed to deliver advanced capabilities and benefits to commercial fleets of any size, operating any mix of equipment. The new offering, called Ford Telematics powered by Telogis, replaces and rebrands Ford’s Crew Chief powered by Telogis connectivity solution.

FMCSA: A period of uncertainty

DALLAS. The Federal Motor Carrier Safety Administration (FMCSA) director, office of enforcement and compliance, Joe DeLorenzo, shared an insider’s look at the agency’s rulemaking processes and offered clarification and advice to fleets on compliance questions during a presentation at the Omnitracs Outlook 2015 conference being held here this week. The bottom line: a certain amount of ambiguity is inevitable, so it is always best to be prepared:

Some of the topics DeLorenzo covered:

Roadnet rolls out new business intelligence tool

Dallas. Roadnet Technologies, a business unit of Omnitracs, LLC, announced the launch of Roadnet Insight, a Cloud-based business intelligence (BI) tool designed to deliver context-related information across an entire enterprise, including planning, dispatching, asset and vehicle tracking, proof-of-delivery and telematics.

Omnitracs: Some things are better together

Dallas. Omnitracs, LLC’s first user conference since its separation from Qualcomm, “Omnitracs Outlook 2015: Expand the possibilities,” opened here this morning just blocks from its new headquarters in downtown Dallas. Some 700 attendees packed the ballroom to learn about what the company’s business units – Roadnet Technologies, XRS, Sylectus, and Omnitracs Analytics— have accomplished in 2014 and what lies ahead.

Finding success in the open-deck niche

Don Daseke relies on what many might call “old fashioned” business principles to guide his trucking operations, with “if it ain’t broke, don’t fix it,” “treat the company like family,” and “don’t mess with success” topping the list.

Yet it’s hard to argue with the results.

Navistar: “Our best days are ahead”

Chicago. Navistar International Corporation invited analysts and members of the press to a meeting on February 4 to take an in-depth look at the progress the OEM has made in all aspects of its business and to get a preview of what lies ahead.

Driven to drive 

Who wants to be a truck driver? Who wants their sons and daughters to be truck drivers? At last count, the virtual show of hands came up about 30,000 short in 2014, with worse expected to come in the years ahead. If there is a way to make this apparently undesirable but essential job more appealing, fleet owners want to know—and they want to know now. So, what will it take?

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