Wendy Leavitt

Director, editorial & market development ,
Fleet Owner


Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.  

Trucking and Ebola

Trucking is the first responders’ first responder. So it is probably no unhappy surprise that Ebola should pop up on your radar screen. But there it is.

Omnitracs announces new functionality/vendor options

Omnitracs, LLC recently announced the availability of a series of new value-added solutions, including ALK’s RouteSync and high heat and fast leak alerts for the Tire Pressure Monitoring application plus the availability of the Omnitracs in-cab scanning application on the Omnitracs Mobile Computing Platform 50 (MCP50).

In-cab scanning via Wi--Fi from PeopleNet/Pegasus

PeopleNet, a Trimble Company, recently announced an upgrade to its in-cab scanning capabilities in partnership with Pegasus TransTech. When using scanning services remotely, drivers can now scan and transmit documents using a Wi-Fi network. This new capability is intended to help reduce the overall cost of the scanning solution.

From connecting to orchestration

Dana Point, CA.  “We are at a point where you can have one hundred percent real-time inventory of everything on your vehicles,” Newth Morris, Telogis co-founder and president Telogis Route and Navigation told the packed meeting room this morning at Telogis Latitude 2014. “The challenge is no longer connecting things, the challenge is orchestration.”

Ford sees partnerships as path to all-connected future


Dana Point, CA. Don Butler, executive director, connected vehicle and services for Ford Motor Company, took the stage this afternoon at the Telogis Logistics 2014 conference to talk about Ford’s vision for the future—including an increasing presence in the commercial market segment and innovative mobility solutions. The company also displayed a new aluminum cab Ford F150 pick-up, tipping the scales at some 700 pounds less than its heavier steel cab siblings.

LAPD seeking better police officer safety via telematics

Dana Point, CA. “More police officers die of traffic accidents than any other cause,” Los Angeles Police Department (LAPD) assistant commanding officer, Michael C. Williams, said during a presentation at Telogis Latitude today. The LAPD fleet sees some 500 preventable accidents per year among their thousands of patrol cars, according to Williams, a figure he would like to see drop to zero.

On the eve of disruption

Dana Point, CA.  In his opening address at the Telogis Latitude 2014 meeting here this morning, company CEO, David Cozzens, shared a vision of business in the future from the Telogis perspective. The title of his speech tells it all: “The Age of Disruption: Using Connected Intelligence to Lead and Differentiate.”

Safety solution built for law enforcement agencies unveiled by Telogis/Ford

Dana Point, CA. The Telogis annual user group meeting, Telogis Latitude 2014, officially began tonight with a welcome reception for the more than 400 attendees gathered here. The theme for this year’s meeting is “Driving transformation through the power of connected intelligence,” and the first announcement, from Telogis and Ford Motor Company, (released earlier today at another event) was squarely on that topic.

Eye on training 

Company: Crowder College, Transportation Training department, Neosho, MO

Operation: A mixed fleet of 10 late-model Class 8 tractors with trailers used to teach professional truck driving and diesel technology to entry-level students


Crowder College is a two-year community college offering a wide range of degrees and certifications, including professional driver training. The school is proud of its program for drivers.

Velociti to offer subscription-based technology deployment services

San Diego, CA. Velociti, Inc. announced the introduction of a subscription-based option for the delivery of its various technology deployment services at a press conference held here yesterday during the 2014 ATA Management Conference & Exhibition. Deryk Powell, president of Velociti, made the announcement.

Mack’s Pinnacle now standard with mDRIVE automated manual transmission

San Diego, CA. The Mack mDRIVE automated manual transmission is now standard on the Mack Pinnacle highway model. Stephen Roy, president of Mack Trucks North American Sales and Marketing, made the announcement here at the ATA Management Conference & Exhibition. The increasing popularity of the mDRIVE, driven by its proven performance and benefits, led to the decision, he said. More than 50% of Pinnacle models sold now are already spec’d with the transmission, which was introduced in 2010.

SmartDrive rolls out have-it-your-way onboard video monitoring choices 1

San Diego, CA. SmartDrive Systems announced the release of its new SmartDrive Assurance product line, offering a range of camera, integration and program configuration options for fleets. The announcement was made here at the 2014 ATA Management Conference & Exhibition.

With SmartDrive Assurance, fleets that want to measurably reduce risk by adding a video-based safety program can now select from three different packages designed to target their specific risk areas.

Driver pay for performance “essential” says Prosperio

San Diego, CA. Traditionally, over-the-road (OTR) truck operators’ pay has been calculated on a base mile rate (cents per mile) or as a percentage of shipment revenue, but that has to change, according to Beth B. Carroll, managing principal for the Prosperio Group, a sales compensation consulting firm serving transportation and supply chain companies.

DDC FPO unveils iCapture back-office freight billing solution

San Diego, CA. DDC FPO, a Divison of the DDC Group, chose the ATA Management Conference & Exhibition to officially introduce its new back-office solution for freight billing called iCapture. According to Chad Crotty, vice president of sales for the company, the new automated solution can eliminate up to 90% of the keystrokes required to handle the billing process manually thanks to “highly intelligent, context-based technology” developed to reduce human error and streamline effort.

Acuity adds new trucking specialist position


San Diego, CA. In recognition of the company’s commitment to the trucking industry, Acuity announced today that they have created a new position, that of trucking specialist. Cliff Johnson, an industry veteran, will fill the role. The announcement was made at a press conference here at the 2014 ATA Management Conference & Exhibition.

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