Wendy Leavitt

Director, editorial & market development ,
Fleet Owner


Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.  

Driven to drive 

Who wants to be a truck driver? Who wants their sons and daughters to be truck drivers? At last count, the virtual show of hands came up about 30,000 short in 2014, with worse expected to come in the years ahead. If there is a way to make this apparently undesirable but essential job more appealing, fleet owners want to know—and they want to know now. So, what will it take?

Phase II GHG rules could pose issues for trailer OEMs, says Great Dane

Regulation of trailers is almost a certainty under Phase II of the Greenhouse Gas rule currently being drafted by the Environmental Protection Agency (EPA) and the National Highway Traffic Administration (NHTSA), according to Great Dane. The good news is that the regulatory agencies involved are seeking input from engine, tractor and trailer manufacturers on how proposed fuel-efficiency standards might impact their businesses and the implications associated with them.

PeopleNet to roll out new onboard Video Intelligence system

In he first quarter of 2015, PeopleNet will begin beta testing of a unique new onboard video camera system, called “Video Intelligence.”  The system is designed to provide the driver with much more information about what is going on around the vehicle as well as provide the fleet with more information about the truck and the environment in which it is operating—think surveillance around the tractor and trailer, enhanced safety and better liability protection.

No cell, no problem 

Company: DeCrescente Distributing Co., Mechanicville, NY
Operation: Regional beverage distribution company


Free webinar: Innovative methods for driver pay

Trucking could use about 30,000 extra drivers right now, but qualified applicants aren’t exactly breaking down the industry door to get in and those already driving are prone to moving from fleet to fleet. It doesn’t have to be this way, according to compensation expert Beth Carroll, managing principal of Prosperio Group and the special guest speaker at a free, live webinar Tuesday December 9 from 1:00 p.m.

Telogis opens world R&D center in New Zealand

New Zealand’s Prime Minister, John Key, did the ribbon-cutting honors at an official dedication ceremony for Telogis’ expanded world research and development center in Christchurch, New Zealand earlier this month. New Zealand’s 3News television covered the event, noting that the expanded facility will mean a doubling of staff—from 150 to 300.

The state of trucking 

Trucking has undergone a major transformation in the past five years as fleets have re-examined every aspect of their operations from equipment to business plans.  Think about just a few of the major issues fleets have had to address in recent years: evaluating new fuel options, navigating basic changes to safety regulations, a rapid evolution in truck technologies, a slow-growth economic recovery, and the list goes on. 

Distracted driving: One thing at a time  1

“Driving, in some respects, is one of the biggest challenges for people, in terms of cognitive load,” renowned cognitive psychologist, Dr. Shlomo Breznitz, founder of CogniFit, told Fleet Owner in an interview back in 2008. “It is even more challenging than flying a plane in some respects because the amount of information that has to be processed quickly is so great. We are constantly reacting to estimates of speed and distance, attending to what is happening in front of us, as well as to the sides and behind us.

A better way to say pay 

I had never met a “global remuneration professional,” at least not to my knowledge, before the recent American Trucking Assns. (ATA) Annual Conference and Exhibition this October. In fact, if you’d asked me about such a title, I might have quipped something like, “What’s to know? More pay is always better, right?”

Trucking and Ebola

Trucking is the first responders’ first responder. So it is probably no unhappy surprise that Ebola should pop up on your radar screen. But there it is.

Omnitracs announces new functionality/vendor options

Omnitracs, LLC recently announced the availability of a series of new value-added solutions, including ALK’s RouteSync and high heat and fast leak alerts for the Tire Pressure Monitoring application plus the availability of the Omnitracs in-cab scanning application on the Omnitracs Mobile Computing Platform 50 (MCP50).

In-cab scanning via Wi--Fi from PeopleNet/Pegasus

PeopleNet, a Trimble Company, recently announced an upgrade to its in-cab scanning capabilities in partnership with Pegasus TransTech. When using scanning services remotely, drivers can now scan and transmit documents using a Wi-Fi network. This new capability is intended to help reduce the overall cost of the scanning solution.

From connecting to orchestration

Dana Point, CA.  “We are at a point where you can have one hundred percent real-time inventory of everything on your vehicles,” Newth Morris, Telogis co-founder and president Telogis Route and Navigation told the packed meeting room this morning at Telogis Latitude 2014. “The challenge is no longer connecting things, the challenge is orchestration.”

Ford sees partnerships as path to all-connected future


Dana Point, CA. Don Butler, executive director, connected vehicle and services for Ford Motor Company, took the stage this afternoon at the Telogis Logistics 2014 conference to talk about Ford’s vision for the future—including an increasing presence in the commercial market segment and innovative mobility solutions. The company also displayed a new aluminum cab Ford F150 pick-up, tipping the scales at some 700 pounds less than its heavier steel cab siblings.

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