Baseball has its World Series and the basketball powerhouses have their March Madness but trucking's big show is four days on the cusp of Spring at the sprawling Fair & Exposition Center that's but a short hop from the downtown of one of America's greatest river cities, Louisville, Kentucky.
Indeed it is time to again head gladly South and indulge in porkchop sandwiches and other local delicacies as we in the industry press corps ( yes, that's what we who aim to keep you informed on all things trucking generally call ourselves-- you most certainly won't catch any of us referring to ourselves as the "media") endeavor to get to every booth we can and attend every scheduled and unscheduled press event possible during the
This year, MATS-- open to the public from March 22-24-- is expected to be a tad subdued given how trucking' s suppliers keep telling us we're in a rough year. That's thanks to the robust pre-buying so many fleets did last year to avoid '07 engines and the not-so-robust economy the whole country is enduring this year. Of course, everyone reminds us in the same breath that '08 and '09 will be real barn-burners as the pre-buy ahead of EPA 2010 will be one for the record books. We can't wait
Nevertheless, truck OEMs slating news (not "press") conferences include most of the usual suspects: sister firms
Whatever news breaks at MATS, you can be sure to find it first on fleetowner.com, which will be updated daily with reports from the squad of FleetOwner editors, including yours truly, who will be covering the show.
See you in Louisville-- or see you on the web!