Betts Co. has adopted Betts Spring Manufacturing as the brand for its spring manufacturing business. Betts Spring Manufacturing custom designs and manufactures wire, coil and leaf springs for transportation and other industrial applications.

The brand is one of three operating divisions of Betts Co.

“Distinctly branding our spring manufacturing division is part of a strategic initiative to create unique icons and logos which position our business units to better serve current and emerging markets,” said Bill Betts, vice president, Betts Co. “Whether heavy duty trucks, shoes, industrials valves, or passenger vehicles, our springs help improve the ways things move.”

The company’s other two divisions are BettsHD and Betts Truck Parts and Service.