Betts Co. has unveiled a new corporate website as part of a corporate branding initiative begun last year. The new site is located at www.betts1868.com.

Betts, which started as a spring manufacturer, is now a diversified company serving heavy duty transportation, automotive aftermarket and other industrial sectors.

The Betts Co. home page includes links to the websites for its three operating divisions, Betts Spring Manufacturing, BettsHD and Betts Truck Parts and Service. Visitors can download a copy of a new four-page corporate brochure, watch a company overview video, or sign up to receive the Betts Company e-newsletter.

“Now well into our second century, Betts Co. has a long history of providing component parts and services for transportation and other industrial applications of the highest quality and at superior value,” said Bill Betts, vice president. “We are committed to improving the quality of life for our associates, customers and suppliers, maintaining high standards of ethical conduct and conserving our irreplaceable environment.”