Daimler Trucks North America is launching a new loyalty program for owner-operators and small fleet customers of Freightliner, Western Star, Detroit and Thomas Built Buses.

The program, known as Truck Bucks, rewards customers with parts and service specials. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings, the company said. The program is designed to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer.

“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” said Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”