To better leverage the power of the Goodyear name, the Goodyear Tire and Rubber Co. will rebrand its 180 Wingfoot locations as Goodyear Commercial Tire & Service Centers.
Wingfoot Commercial Tire Systems LLC will still be a wholly owned subsidiary of Goodyear, but it will do business as Goodyear Commercial Tire & Service Centers.
The transition is beginning this month. There are 180 tire sales, service, retread facilities and truck care centers that operate under the Wingfoot banner, with 135 operating as Wingfoot Commercial Tire. Wingfoot Truck Care Centers make up the rest.
“We are rebranding Wingfoot locations to utilize the strength and equity of the Goodyear brand,” said Phillip Kane, vice president, Goodyear Commercial Tire Systems. “Our extensive research shows that fleet customers know and trust the Goodyear name. We believe we can utilize the power and value of the Goodyear brand to drive additional traffic to our Commercial Tire & Service Centers.”
The rebranding process will include location signage, service truck identification, employee uniforms and other items relevant to Wingfoot’s business. All existing services will continue to be offered.