The new M760 Ecopia premium drive radial from Bridgestone Commercial Solutions delivers high traction and long mileage in a unique fuel efficient and retreadable design, the company said.

The tire is both EPA SmartWay verified and CARB compliant.

“The new M760 Ecopia answers commercial customer need for a fuel-efficient tire that offers longer wear, as well as superior traction and casing durability,” said Bert Jones, manager, product marketing, TBR, retread and OTR, Bridgestone Commercial Solutions. “Typically in this application, you sacrifice fuel economy for traction. With the M760 Ecopia, fleets don’t have to choose one feature over the other.”

According to Bridgestone, specially designed edges grip the roadway to improve traction and last longer, and the IntelliShape sidewall design reduces overall tire weight allowing greater fuel savings without sacrificing durability.

The M760 Ecopia is primarily designed for use on-highway, long-haul and regional service, and also can be used in pickup and delivery service.

Additional features include an optimized groove width that helps combat casing damage and improve drilling resistance, casing lifespan and retreadability; multiple sipes for improved traction on wet and dry surfaces; and extra-wide tread for added stability.

The M760 Ecopia comes in four sizes. The 295/75R22.5 is now available while remaining sizes (285/75R24.5, 11R22.5, 11R24.5) will launch in 2014.