Hino Trucks has named George Daniels senior vice president-sales and customer support. Daniels is a 40-year veteran of the commercial truck industry.

He most recently served as vice president-service operations. Daniels joined Hino in 2003 to lead the company’s parts and service operations. He also spent 15 years with Mitsubishi Fuso Truck of America, 3 years at Iveco Trucks of North America and 13 years at various dealer organizations.

“I am looking forward to working with our customers and dealers to build upon our strong brand reputation of durability, reliability and overall low cost of ownership,” said Daniels. “Our focus on providing customers with highest level of customer support through our Ultimate Ownership Experience will continue to be the foundation for our growing presence in the market.”