Atlantic City will host the first Shop Management Workshop of 2014. The event will be held May 1-3 at the Resorts Casino Hotel.

The training is designed for those who have previously established competence using their shop management software and want to learn more advanced capabilities, better methods, shortcuts and new features.

The two-day session guides users through all levels of functionality in Mitchell 1 and ShopKey Manager SE 6.5 and legacy systems, including 5.9. Topics include program setup values, inventory, reporting, best practices and advanced transactions as well as integration with aftermarket cataloging.

Attendees will also learn about the Mitchell 1 SocialCRM customer retention and new customer acquisition service during a relaxed evening reception.

The workshop will be led by John Dwulet, senior product manager for Mitchell 1’s management software solutions, and Tim McDonnell, national training manager, who together have over 35 years of combined shop management system training experience.

“This advanced training workshop turns existing shop management system customers into power users who get the most out of their software and business,” said Dwulet. “The sessions will uncover strategies allowing attendees to compete successfully against dealerships; maximizing their maintenance and repair opportunities and further the relationship with the customer. Each time we conduct a workshop we repeatedly hear similar comments, such as ‘the workshop opened my eyes to new ways of doing things that have really helped me in my business.’ No matter how long you have had the software, you learn there are better and more efficient methods to operate the day-to-day business.”

There will be a cocktail reception on Thursday, May 1, from 6 to 8 p.m. Workshop sessions run from 8 a.m. to 5 p.m., on Friday, May 2 and Saturday, May 3. Registration fee is $200 per attendee, plus applicable tax, and covers seminars, breakfast, lunch and refreshments each day. Participants are responsible for transportation to Atlantic City and hotel accommodations.

Attendees may reserve rooms at the Resorts Casino Hotel and receive Mitchell 1’s special hotel rate by mentioning Mitchell 1/ShopKey Manager Training when making the reservation by calling (888) 797-7700. The hotel reservation must be completed by April 19, 2014 to receive the Mitchell 1 rate. Workshops fill up fast, so early registration is encouraged.

Attendees can earn 30 AMI credits toward the Accredited Automotive Manager (AAM) designation by completing the workshop. At the end of each workshop, AMI course completion forms will be handed out to those attendees who wish to pursue AMI credits.

For more information or to register for the workshop, visit the Management Workshop website.