Road Choice truck parts, a private-label, all-makes parts line, is now available in the marketplace. Road Choice, a trademarked brand from , offers high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints.
The parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts, the company said. Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.
“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” said Road Choice private brand manager Dan Bambrick. ” Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We’ve designed our line of dependable high-demand parts around their needs.”
The complete line of Road Choice parts along with authorized retailers is available at www.roadchoice.com.