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Chevron consolidates C&I lubricant lines

Jul 1, 2008 12:00 PM

Chevron Products has announced it will consolidate its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14.

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According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product, the Texaco product will remain and be branded Chevron. Once consolidated, the Texaco brand will no longer exist in the C&I markets, although it will remain on the consumer side, the company said.

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© 2007 Penton Media, Inc.


July 1, 2008




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