Rotary Lift has introduced a blog to its recently redesigned website. Called the Blueprint, the blog will feature product and industry news, as well as tips on improving shop productivity, lift safety, and choosing and maintaining lifts.

The blog also provides an avenue for customers to communicate directly with Rotary Lift. It will be updated weekly.

“We’re really excited to have another way to converse with our customers,” said Stephen Sheets, marketing content strategist. “The blog complements our existing social media activities on Facebook, Twitter, YouTube and Vimeo by giving us an outlet to tell some longer stories. We plan to have something for all of our audiences: heavy-duty and light-duty; dealer and independent repair; transit, government and private fleet. Everyone is welcome to the conversation.”

Upcoming blog topics include a product spotlight on the MCH413 mobile column lift, four steps to maximize productivity and profitability, and five warning signs that your lift needs to be repaired.

The blog is available directly at blog.rotarylift.com.