Volvo Trucks has opened its first “Customer Experience Track” in North America at its New River Valley (NRV) assembly plant in Dublin, VA. It consists of a 1.1-mi. paved road course with an off-highway demo area sited within the tracks’ infield. The OEM said it was set up “to better enable Volvo to showcase its extensive range of Class 8 vehicles during customer tours and special events at the plant.”

The paved course—complete with banked corners—enables drivers to reach highway speeds with road tractors while the off-highway area offers a variety of surfaces and grades to simulate demanding environments for vocational trucks. Volvo noted that employees skilled in design, excavation and the operation of heavy machinery were engaged in the track’s construction.

“The Customer Experience Track is built to simulate real-world driving conditions and provide our visitors with the opportunity to experience first-hand the quality and performance of Volvo trucks,” said Gӧran Nyberg, president of Volvo Trucks North American Sales & Marketing.

“Getting behind the wheel to experience our vehicles is the ultimate way to complement a tour of our New River Valley manufacturing facility,” he added.”

A similar customer track and demonstration center is located near the Gothenburg, Sweden, headquarters of the OEM’s parent firm, Volvo Group.