Weather Guard has updated its website with more “action-oriented imagery” to improve the user experience.
The company, which makes truck and van equipment, said the site features comprehensive details of the Weather Guard’s products and improved navigation. For each product, users are able to easily view a dedicated page with descriptions, features and benefits, images, specifications and access additional resources such as installation instructions and parts lists.
The site is accessible at www.weatherguard.com.
The product pages also include links to online and offline retailers where the product can be purchased. When searching for products, visitors can also compare up to three unique products to identify the best item based on application and need.
“Weather Guard is a well-respected brand in many industries and we want to ensure our website showcases the brand personality and depth of product offering,” said Stacy Gardella, director of interactive marketing. “The new website is also a valuable resource to our customers who want to compare features, specifications and overall performance of each product.”
The new site’s product data is hosted in a Product Information Management (PIM) System, which provides up-to-date content to customers quickly and easily, Weather Guard said.