The engineering-inspired “Tough by Design” 2013 calendar features Western Star trucks operating in the environments where they are commonly found, from logging and mining to on-highway and heavy-haul. Each month highlights Western Star’s customization capabilities, designed to tackle the most demanding jobs, Western Star said.
Artist Jeff Foster returns for the third year to illustrate the specialization of each truck with blueprint-style drawings that complement original truck photography by Paul Hartley.
“Building the toughest trucks doesn’t happen by chance, but through careful attention to detail and valuable input from our customers,” said Ann Demitruk, director of marketing, Western Star. “Our calendar creatively illustrates the purposeful engineering and attention to detail that is the hallmark of our brand. Initial calendar orders show that our customers and fans love our trucks just as much as we love to build them.”
The calendar is presented in a horizontal 18x27 in. format.