Whether promoting your own brand or product, a local charity, or even creating a mobile lab, fleets now know that a vehicle without a wrap is a wasted opportunity. It doesn’t matter if the graphic incorporates the entire truck, just a trailer, or just a small portion of one side of the vehicle, what’s important is that the graphic design is clean, crisp, and gets your message across.
What follows are some leading examples of how fleets are leveraging vehicle graphics. The winners, chosen by the Fleet Owner staff, include our Editor’s Choice Award winner and a Special Mention honor. They all represent the impact that key words and images can have in effectively promoting a brand. So browse through the following pages as Fleet Owner presents its Annual Vehicle Graphics Awards finalists.
Company: Johnsrud Transport Inc.
Location: Des Moines, IA
Designer: Schneider Graphics, Des Moines, IA
Graphics Supplier: Schneider Graphics, Des Moines, IA
Marking Materials: 2 mil print vinyl, 3M IJ180Cv3 with 3M 8519 luster laminate
Inspired by one of its own drivers, himself a veteran, Johnsrud Transport offers its salute to the military with four themed tractors and one trailer in its 140-tractor for-hire fleet. When the bulk liquids hauler retired its fleet of red, white and blue patriotictractors, an Army veteran encouraged the fleet to continue the patriotic theme. Working with Schneider Graphics, the fleet chose this theme. Each of the tractors represents a branch of the military with a picture symbolic of that branch and a logo. The tractors also include a giant Eagle adorning the top of the hood.
The trailer represents all four branches of the military as well as the Coast Guard and continues the theme seamlessly with any of the four tractors, each driven by a military veteran. The trailer also has the company logo and the POW MIA logo on the rear. Formally unveiled on Veteran’s Day, Nov. 11, 2011, the trucks and trailer will travel through the Lower 48 states and Canada. “We believe it sends a message of appreciation to our military and serves as a reminder to the public of the importance of our men and women who serve and have served,” says Jackie Johnsrud, president & CEO.