Safelite Auto Glass
DESIGNER: Brian Carr, director of design services, Safelite Auto Glass
GRAPHICS SUPPLIER: Modagrafics, Rolling Meadows, IL
MARKING MATERIALS: Avery 2 mil wrap film and reflective
When safe is in your name, the vehicles your company operates should reflect that as well. For the newly wrapped 500 Safelite Auto Glass vehicles, the graphics do just that.
With over 6,000 straight trucks, 15 tractors and 30 trailers, the auto glass repair and replacement company has a national footprint that can be easily damaged because of a poor safety record. Having visible vehicles that are appealing to look at is one way to improve safety.
“Since the graphics package is expected to last the life of the vehicle, we are virtually maintenance-free with the exception of vehicle damages,” Erin Gilchrist, fleet manager, says. “Additionally, the reflective graphics make the vehicle hard to miss and therefore safer for our drivers.”
The company’s vans include the distinctive red and black striping that is associated with Safelite, along with easy-to-read branding, phone number and web address. The reflective nature of the graphics also helps the name and striping stand out in low-light conditions.
“As a company that prides itself on its high level of customer satisfaction, we needed to update the graphics on our vehicles to reflect our extreme level of customer service,” she continues. “These graphics are contemporary, eye-catching and demonstrate our commitment to our clients.”