The American Trucking Assns. (ATA) has named Linden Lundberg regional vice president for membership.

Lundberg will be responsible for overseeing ATA’s membership efforts in the Western U.S. and Canada. He joins ATA from Transtex Composite. He previously worked at Qualcomm and PrePass.

“Linden comes from the industry he’ll now be representing and touting the benefits of ATA membership to,” said Bill Graves, president & CEO, “so we are confident that he’ll be a fantastic addition to our membership team.”

“Coming to ATA is a natural fit for me, and with my experience in the industry I feel I’m uniquely suited to promote the benefits of membership,” Lundberg said. “Coming to ATA at this point in my career really feels like giving back to an industry that has given me so much.”

Lundberg replaces Danny Neal, who recently took the position of vice president of national sales for ATA.