Betts Company has named Bob Herold vice president of sales, responsible for all sales activities at Betts’ two manufacturing divisions, BettsHD and Betts Spring Manufacturing.

Herold was most recently vice president of product development and sales at Trail-Gear Inc., a manufacturer of off-road equipment. At Trail-Gear he managed the sales, marketing and engineering departments. Prior to that, he was senior director of field services for 3VR Security Inc. and spent 15 years at Pelco Manufacturing in a variety of roles.

“Bob contributes an extensive background in sales and engineering to our team,” said Bill Betts, vice president. “His commitment to customer centric support and passion for innovation will drive future growth for Betts Company in targeted transportation and industrial markets.”