Style and substance: Images from sales brochure issued for the 1963 Studebaker Avanti coupe
If everyone views trucks merely as machines highly engineered to accomplish very specific tasks, then why does anyone care what they look like? Thirty-odd years ago, when I started covering this business, I didn’t give any thought to what most fleet trucks looked like. Mainly because they looked pretty much the same as the ones I’d seen as a boy. Their look was wholly utilitarian. They were no-fuss “rolling stock,” which was how fleets ...
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