Shawn Denlein has been named senior vice president of marketing & sales for Hankook Tire America Corp.

Denlein brings 17 years of industry experience to the position, including his most recent position as director of sales for Yokohama’s consumer division. He will be responsible for brand positioning, driving sales and increasing Hankook’s market share in the U.S.

“Shawn’s experience and understanding of the U.S. market makes him a valuable addition to the Hankook team,” said Soo Il Lee, President, Hankook Tire America Corp. “As Hankook continues to grow in the United States, Shawn will take a leading role in our marketing and sales efforts.”