Hankook names sr. vp of marketing & sales

Shawn Denlein has been named senior vice president of marketing & sales for Hankook Tire America Corp.

Denlein brings 17 years of industry experience to the position, including his most recent position as director of sales for Yokohama’s consumer division. He will be responsible for brand positioning, driving sales and increasing Hankook’s market share in the U.S.

“Shawn’s experience and understanding of the U.S. market makes him a valuable addition to the Hankook team,” said Soo Il Lee, President, Hankook Tire America Corp. “As Hankook continues to grow in the United States, Shawn will take a leading role in our marketing and sales efforts.”

Discuss this Article 1

maxwell
on Mar 5, 2013

He is going to handle a big responsibility there. In the competitive market it is vital to implement the right promotional strategies and promotional products to be able to draw customers and outstrip the competitors.

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