The Trucking Planet Network announced the latest addition to its family of brands, TruckingPlanet.co. The new site is a socially structured networking site for trucking and freight professionals, specifically designed to help individuals and companies expand their professional network.

TruckingPlanet.co was developed to provide the benefits of traditional loadboards but with expanded features and functionality to help users build long-term business contacts. Designed to be as simple to use as popular social networks, TruckingPlanet.co allows users to ‘friend’ other users, send immediate notice of empty trucks or freight available and connect with group contacts easily.

“The idea behind TruckingPlanet.co is to give the professionals in this industry more tools to build their businesses,” said Ron Hummel, president and CEO of Trucking Planet. “We recognize that working independently can be a challenge and that the ability to create a network of business contacts is crucial to growing a successful trucking company and freight brokerage.”

TruckingPlanet.co’s feature set includes the FreightBlaster email system, a traditional load board, group connections, user walls, private messaging, forums and instant topic notifications via email or SMS.

Additionally, TruckingPlanet.co has set their price point ($9.95 monthly) to be directly competitive to industry load boards.

“Our goal is to make it as easy as possible for people to build long-term, meaningful business relationships,” Hummel said. “Their success is what will drive our success.”