Fleet Owner Media Kit 2014 - Print Circulation

Buying power

Fleet Owner delivers sought-after commercial truck fleet buyers because our circulation is purpose-built to mirror the commercial for-hire and private truck fleet market. Fleet Owner provides the most extensive readership coverage in the trucking  market of fleets operating five or more commercial vehicles—which is where  nearly 80% of all power units are put to work.This is circulation leadership. This is unit leadership. And it’s why Fleet Owner brings your message to more truck fleet buyers in more business  locations. It adds up to the broadest truck fleet coverage overall and the deepest coverage of private fleets.

 

Quality Numbers

FLEET SIZE SUBSCRIBERS UNITS
500 or more vehicles: 4,271 3,361
100-499 vehicles: 10,669 8,809
50-99 vehicles: 11,144 9,566
25-49 vehicles: 18,331 16,162
10-24 vehicles: 36,056 32,961
5-9 vehicles 24,529 23,496
TOTAL 105,000 94,355

 

Business/Industry Classification

FLEET SIZE SUBSCRIBERS UNITS
For-Hire Trucking: 33,724 30,263
Truck/Trailer Leasing: 1,899 1,651
Food Mfg/Distribution: 9,743 8,833
Sanitation: 3,237 2,900
Government: 7,871 6,911
Construction & Mining 17,409 15,637
Manufacturing/Processing: 4,169 3,730
Petroleum: 3,008 2,685
Public Utilities: 2,907 2,545
Retail/Wholesale Delivery: 7,241 6,613
Services: 6,626 6,206
Bus Fleets: 1,909 1,665
Other: 5,257 4,716

GVW

FLEET SIZE SUBSCRIBERS UNITS
Class 8: 74,491 65,948
Class 7: 44,169 38,562
Class 6: 37,868 33,003
Class 3-5: 40,961 36,010
Class 1-2: 61,466 54,554

 

PURCHASE INFLUENCE
Class 8: 74,491 65,948
Class 7: 44,169 38,562
Class 6: 37,868 33,003
Class 3-5: 40,961 36,010
Class 1-2: 61,466 54,554

Maintenace
71,845 subscribers maintain vehicles at 63,525 locations
Source: June 2013 BPA Statement

 

Fleet Owner Subscriber Job Titles:

Owner 28%
President 18%
Fleet Manager 10%
CEO 9%
Operations Manager 5%
Vice President 5%
Maintenance 4%
Equipment Manager 3%
Director of Transportation 3%
Safety Director 2%
Logistics Manager 1%
CFO 1%
Other titles 6%

 



 


Fleet Owner subscribers spend an average of 48 minutes reading each issue.
Source: Fleet Owner Reader Profile Study

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