Fleet Owner Media Kit - Print Circulation

Buying power

Fleet Owner delivers sought-after commercial truck fleet buyers because our circulation is purpose-built to mirror the commercial for-hire and private truck fleet market. Fleet Owner provides the most extensive readership coverage in the trucking  market of fleets operating five or more commercial vehicles—which is where  nearly 80% of all power units are put to work.This is circulation leadership. This is unit leadership. And it’s why Fleet Owner brings your message to more truck fleet buyers in more business  locations. It adds up to the broadest truck fleet coverage overall and the deepest coverage of private fleets.

 

Quality Numbers

FLEET SIZE SUBSCRIBERS UNITS
500 or more vehicles: 4,793 4,052
100-499 vehicles: 11,600 9,756
50-99 vehicles: 11,381 9,697
25-49 vehicles: 19,264 16,817
10-24 vehicles: 35,951 32,688
5-9 vehicles 22,011 20,882
TOTAL 105,000 93,892

 

Business/Industry Classification

FLEET SIZE SUBSCRIBERS UNITS
For-Hire Trucking: 32,518 28,669
Truck/Trailer Leasing: 1,706 1,463
Food Mfg/Distribution: 9,838 8,948
Sanitation: 3,873 3,495
Government: 6,037 5,412
Construction & Mining 19,179 17,178
Manufacturing/Processing: 4,174 3,773
Petroleum: 3,068 2,714
Public Utilities: 2,670 2,360
Retail/Wholesale Delivery: 6,879 6,268
Services: 6,270 5,817
Bus Fleets: 1,986 1,756
Other: 6,802 6,039

GVW

FLEET SIZE SUBSCRIBERS UNITS
Class 8: 77,693 68,943
Class 7: 45,457 39,934
Class 6: 38,900 34,121
Class 3-5: 41,360 36,541
Class 1-2: 59,816 53,246

 


 

 

Source: June 2014 BPA Statement

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