A new fuel card is being touted as a tool commercial fleets can use to help offset their carbon emissions.

Integrity Marketing, in partnership with Carbonfund.org, is launching 360FuelCard.com as a commercial fuel-charge card Integrity said 10% of all profits from the cards will be donated to environmental groups across the U.S., including Carbonfund.org, to help offset the impact of carbon dioxide (CO2) emissions – a greenhouse gas that contributes to global warming.

“Most companies need to purchase gas or diesel fuel for the vehicles that move their goods or carry their salespeople,” said Steve Fowler, vp of business development for 360FuelCard.com. “We are giving them a way to reduce their carbon footprint by doing something they need to do anyway. Also, all of our fuel cards are produced on recycled plastics and our reporting and invoicing is done online, reducing the paper needed by many programs.”

Fowler stressed that the 360FuelCard works just like any other commercial fleet card, offering fuel discounts, fuel rebates, and fuel management programs through the CarbonFree Partner program, which supports third-party verified renewable energy, energy efficiency, and reforestation projects in the U.S. and abroad to reduce CO2 pollution.

“We feel strongly that something needs to be done now, and that it is up to us,” said Peggi Howell president of 360FuelCard.com. “We see this as an opportunity to help these companies make a difference every time they make a fuel purchase and directly offset some of the CO2 released by the fuel they use.”