Hankook Tire has announced it will increase its investment in environmentally friendly tire technology to more than $19 million annually.

“All of the products we currently market in North America are designed and manufactured with the goal of keeping rolling resistance at a minimum,” said Bill Bainbridge, director of brand communications. “Lower rolling resistance translates into fuel economy. Helping consumers lower their annual vehicle operating costs while minimizing the release of CO2 emissions is a responsibility that we gladly accept.”

The company has invested nearly $17 million into environmentally friendly tire technology in the past two and a half years, launching a new tire, dubbed “enfren,” in Korea earlier this year, Hankook said.

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