With a Carolina summer day standing in for the sojourn in a sauna that might have served as his warm-up had he accepted the ALS Ice Bucket Challenge while visiting his native Sweden, Göran Nyberg, Volvo Trucks' president of North American Sales & Marketing, is seen in the video below swiftly completing his charitable deed outside the OEM's Greensboro headquarters.

Unflinched by the icy experience, he remarks that it was "Nice and cool" before throwing down the bracing gauntlet to colleague Stephen Roy, Mack Trucks' president of North American Sales & Marketing.