Con-way Multimodal has launched Con-way TweetLoad, an innovative way for carriers to find freight loads, the company said.

The tool leverages the Twitter micro-blogging site to allow carriers easy access to loads as they become available. Following @ConwayTweetLoad, users can see the latest available shipments along with links to further information on the Con-way Multimodal link board.

“With this novel use of Twitter, Con-way Multimodal is leading the industry in maximizing the best features of new technology to improve their processes,” said Gov. Bill Graves, president of the American Trucking Assns. “This is a great example of how innovative transportation companies can make it easier for carriers to do business with them, which will be a benefit to our industry overall.”

Information is updated every 15 minutes. Carriers do not need to be a registered partner of Con-way Multimodal’s third-party capacity network to see the loads. However, to accept a load, they must register.

“We’re always looking for ways to make Con-way Multimodal easier for carriers to work with and through Twitter and Con-way TweetLoad, we have found an innovative channel to continue in that direction,” said Tyler Ellison, president, Con-way Multimodal.

“Twitter is where the carriers are, and Con-way TweetLoad enables us to reach them by pushing shipment information directly and automatically to any carrier who wants it, even on mobile devices,” he added.

View a YouTube demonstration of TweetLoad at www.youtube.com/watch?v=0zL7h7kTU1M.