A new proprietary website for GE Capital’s trucking customers provides detailed information about industry topics and trends along with streamlined account access. The company is rolling out the new site at the American Truck Dealers (ATD) annual convention in Phoenix, and it’s already receiving a positive response from that sector of the trucking industry.
“With lots of input from our customers, we’ve built an easy-to-navigate platform that delivers industry news, insights and management tools that can help trucking industry professionals compete in an increasingly complex world,” said Dan Clark, president & general manager of GE Capital’s Transportation Finance group.
“With the barrage of information coming from multiple sources, it’s difficult to stay on top of the news,” noted Dave Wirth, corporate finance manager with ATC Freightliner Group. “This GE site will be very useful to multiple levels of management, considering the many challenges facing our industry today.”
GE Capital’s Clark said the website features articles and videos on important industry developments as well as practical tools that can aid decision-making at all levels within an organization, from general management to finance and insurance to sales.
The site also enables access to invitation-only webinars and other GE Capital industry events, and it provides customers with a single place to access their GE Capital account information, Clark said.
In addition to this specialized content, Clark said customers will receive access to a digital marketing suite, including a prospecting tool to help users find new customers efficiently; live and commercial-free financial coverage from CNBC; and best-selling executive book summaries.
Hek also noted that the trucking site is the first in a series of specialized sites for GE Capital’s customer base. Beginning in June and continuing through the end of this year, GE Capital, through its Access GE program, will launch sites catering to more than 20 specialized industries, including technology and food and beverage as well as metals, mining and metals fabrication.
