Satellite radio for truckers

Nov. 1, 2003
John Trenberth, president of Pana-Pacific's OEM division believes satellite radio will become ubiquitous in the trucking industry for a one simple reason truckers fiddle with their current AM/FM radios 11 minutes out of every hour looking for clear channels and programs they're interested in. Part of the problem is that as OEMs have reduced the amount of metal in trucks, good quality AM/FM radio reception

John Trenberth, president of Pana-Pacific's OEM division believes satellite radio will become ubiquitous in the trucking industry for a one simple reason — truckers fiddle with their current AM/FM radios 11 minutes out of every hour looking for clear channels and programs they're interested in. Part of the problem is that as OEMs have reduced the amount of metal in trucks, good quality AM/FM radio reception has become harder to get.

Trenberth says another hurdle is that of installing the receiving technology without disassembling dashboards or running wires throughout the vehicle.

Pana-Pacific created Streamer, a vehicle kit for truckers that enables them to install a satellite radio system that's unobtrusive and portable.

A special “cradle” with a suction cup attaches to the truck's windshield to hold the satellite radio device. Inside the cradle is a built-in FM wireless modulation device that connects the satellite radio to the AM/FM radio system already in the truck, using the AM/FM speakers and volume control to channel satellite radio music, news, and other programming. Streamer is sold at truckstops and dealerships.
www.panaoem.com or 302

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