Mile Marker hires Fernandez

Robert Fernandez is the new senior executive vp for strategic marketing for specialty vehicle parts manufacturer and distributor Mile Marker International.

A retired U.S. Army colonel with 30 years of service in the Corps of Engineers, Fernandez will be responsible for all sales and marketing functions at Mile Marker.

“Bob’s skills and marketing experience in a similar environment to ours will be invaluable to us as we face the challenges of growing our military and commercial winch sales and improving our profitability,” said Alvin Hirsch, Mile Marker president & CEO.