David Carlow Jr. and his father David Carlow Sr. enjoyed a day at the races thanks to Alliance Truck Parts.
David Carlow Jr. was the winner of Alliance’s Victory Lane Sweepstakes, earning a trip for two to the Alliance Truck Parks 250 Nationwide Series race Father’s Day weekend. The prize package included two tickets to the race, hotel and airfare, full pit access, and suite passes. In addition, Carlow and his father had a chance to meet the Alliance Truck Parts Racing Team and received signed merchandise.
Alliance sponsors the No. 12 Dodge Challenger driven by Sam Hornish Jr.
“The highlight of the day was riding in the pace cars; I had the chance to rides three times,” said Carlow. “The Alliance Truck Parts team made us feel like kings. Hanging out with them at the Emerson Drive concert following the race was also an exciting time.”
“This has been an exciting promotion for Alliance Truck Parts, allowing our customers a chance at a once-in-a-lifetime NASCAR Nationwide racing experience,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “This sweepstakes was incredibly successful in generating awareness of Alliance Truck Parts. And it was so rewarding to share the race with our winners that we’re ready to do it again. We’ll be holding a second flight of the sweepstakes starting on Aug. 1 and running through Sept. 30 of 2011.”
Ann Howard of Kent City, MI, won a signed Alliance Truck Parts Racing merchandise package and 50 people won $100 in Alliance Truck Parts gift cards. Approximately 160 people were awarded $25 gift cars during the eight-week contest.