NFI, which has been known by a number of different names through the years, has launched a new branding campaign complete with a logo and web site to “more effectively convey the wide range of services provided by the company,” it said.

“Our new brand identity is intended to address the fact that our history and success as a trucking company often obscures the full range and diversity of NFI’s services,” said CEO Sid Brown. “The excellence we bring to our transportation division extends across all aspects of the supply chain: distribution, warehousing, packaging, logistics, intermodal and real estate. NFI is a one-stop resource for integrated supply chain solutions, and our new brand exemplifies that fact.”

The company said it will advertise its branding on its tractors, trailers and distribution and terminal facilities in addition to a new website,

NFI has eight divisions under its umbrella: logistics, distribution, transportation OTR, transportation dedicated, intermodal, global services, contract packaging and decorating, and real estate.

The company has previously been known as National Freight, National Distribution Centers and NFI Interactive Logistics. It focuses on integrated supply chain solutions.