Half a century is a long time in anyone's business ledger — and S. Hatch Barrett, co-owner of Trebar Kenworth Sales in Boise, IA, recently reached that impressive career milestone.

When someone asks Barrett what he's most proud of over his career as a truck dealer, he boils it down to two words — customer satisfaction. “Without a customer being satisfied with our service and our product — Kenworth trucks — we can't have success and we can't have longevity,” says Barrett, who has served as dealer principal of Trebar for the past 42 years.