Magnus Koeck, Volvo Trucks vice president, marketing and brand management
Göran Nyberg, president, Volvo Trucks North American Sales & Marketing, in front of the company's new VNX tractor.
Ice Road truck driver Lisa Kelly
Ed Saxman, who's shifted to new duties at Volvo Trucks; managing its multi-pronged alternative fuels program.
Volvo Trucks engaged in a heavy media blitz at Mid America this year, showing off not only a new truck and several new components, but its new "World Trucker" program that's being promoted by Ice Road truck driver Lisa Kelly.
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