American LaFrance promotes Cook

Jeff Cook has been named the national sales manager for the Commercial Division of American LaFrance, LLC.  In his new role, he will oversee regional sales managers and will be in charge of all sales-related issues involving the company's commercial dealer network.

Cook, a graduate of George Southern University, joined American LaFrance in 2006 and was formerly southeast regional sales manager. An industry veteran with over twenty years in the refuse and heavy-duty truck industry, he spent most of his career with Heil Environmental prior to joining American LaFrance.

“Jeff is the perfect person for the job,” commented Jim Rogers, vp of sales & marketing for American LaFrance’s Commercial Division. “In Jeff’s role in the Southeast, we were able to sell Condor trucks to accounts that previously purchased from the competition. Jeff has a great relationship with the dealers in his territory, and now we need him to drive his sales concepts to all of our regions to make our dealer network even stronger.”