Denso Sales California names president

Denso has named Yoshihiko Yamada president of Denso Sales California. Yamada, formerly president of Denso International Thailand, has 30 years of experience with the company.

Yamada’s predecessor, Masaaki Adachi, left the company for an executive position at Denso supplier Tsuchiya Co., Ltd.

Denso Sales California, an automotive components sales and distribution company with 246 employees, was established in 1971 as the first overseas affiliate of Denso Corp. The company is based in Long Beach, CA.