ChevronTexaco Courts Hispanics

July 15, 2004
ChevronTexaco Global Lubricants (CTGL) has announced it is underscoring its commitment to labeling and marketing its products to appeal to Hispanic truckers. CTGL will provide bilingual labels on most of its commercial vehicle products, offer a Spanish interface to its website, provide Spanish product literature, as well as focus on Spanish language advertisements. According to CTGL, 15% of the nation’s

ChevronTexaco Global Lubricants (CTGL) has announced it is underscoring its commitment to labeling and marketing its products to appeal to Hispanic truckers. CTGL will provide bilingual labels on most of its commercial vehicle products, offer a Spanish interface to its website, provide Spanish product literature, as well as focus on Spanish language advertisements.

According to CTGL, 15% of the nation’s 3.2-million truck drivers are Hispanic. Also, 80% of trucks sold at the Houston and Dallas dealerships of Trucknation are sold to Hispanic drivers, the company added.

“Although the majority of our efforts will continue to be directed towards the English-language market, it’s clear that the Hispanic market is a significant and growing portion of the transportation industry that deserves our attention,” said Gary Parsons, CTGL commercial automotive manager.

Sponsored Recommendations

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

How to Choose the Right Route Planning Solution

This free buyer's guide will help equip you with the knowledge and insights needed to analyze route planning software and vendors in the market and, ultimately, make an informed...

How to Put Your Trucking Data to Work

How fleets can overcome data overload to optimize operations and get ahead.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!