The Dodge Division of DaimlerChrysler Corp. is helping Americans "Grab Life By The Horns" with the launch of Truckville, a 25-city mobile marketing tour and experiential event to unveil the 2002 Dodge Ram pickup. Truckville provides consumers with a hands-on introduction to the new Dodge Ram through a series of informational and interactive demonstrations.

Building on their business model, Dodge is bringing the news of the next generation Ram directly to the consumers for the first time ever. The Dodge Division says Truckville offers something for the entire family, regardless of age or interest.

"This is a major initiative on behalf of Dodge to connect consumers directly with the all-new Ram pickup, said Julie Roehm, director, Dodge communications. "It allows them to make a physical and emotional connection with Ram trucks and express their passion for the brand by pushing the truck and themselves to the limit."

Truckville is making stops in Atlanta, Boston, Charlotte, Chicago, Cincinnati, Dallas, Detroit, Denver, Houston, Kansas City, Los Angeles, Memphis, Milwaukee, Minneapolis, New Orleans, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, San Antonio, San Francisco, St. Louis, Syracuse and Washington D.C.