GM to de-emphasize light truck focus

Feb. 18, 2003
General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s. GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years. GM said its share of the U.S. midsize car market fell to about 30% in 2002 from
General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s.

GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years.

GM said its share of the U.S. midsize car market fell to about 30% in 2002 from about 40% in the late 1980s as it focused more on light trucks.

"Now that we've rebuilt our truck portfolio, we're rebuilding the same kind of portfolio with our cars," GM spokesman Tom Kowaleski said.

About the Author

Tim Parry

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!