Holland USA, a MI-based supplier of vehicle coupling, lift and suspension products to the heavy trucking industry, has named Ron Froese manager of truck OEM business development. Previously Froese worked for Volvo Trucks North America as manager of dealer business performance development for its North American Institute.

In his new role, Froese will develop and execute marketing strategies for the truck OEMs as well as manage accounts for Paccar group companies.

“Ron’s leadership will add significantly to the already strong team that we have assembled at Holland USA,” said Mike O’Connell, director of truck OEM sales.

Additionally, Chuck Jeary, a 25-year veteran with the Holland organization, has accepted the position of technical sales & service representative.

“Chuck’s primary focus will be to work with our customers and the Holland USA sales and service teams promoting the proper application and use of the entire Lift Gate line to the North American trucking industry,” said Jim Bush, senior vp of sales & service.