Some moving companies say they are trying to get away from viewing themselves as mere transportation providers as they try to adapt to changing markets and new customer needs.

“Over the last two years, there’s been big upheaval in our marketplace,” Greg Hoover, senior vp-sales for the relocation division of Evansville, IN-based Atlas World Group, told Fleet Owner. “Customers are now looking for a lot of different services related to moving, so the market has become very fragmented. That required us to change how we viewed ourselves – becoming more a solutions provider than strictly a moving & storage company.”

Dennie Lynn, senior vp-transportation, added that changing how Atlas and its agents viewed its service package is part of its strategy to stay successful despite the painful fallout from the September 11 attacks and an economic recession.

“As Atlas develops its new brand identity, the company is especially mindful of the special role this strength plays, for it is vital to the satisfaction and well being of customers,” he said. “In this light, the new Atlas brand is not only compatible with our dedication to household goods transportation, it provides a worthy frame of reference for furthering the company’s core strength in ways that will add new value for customers.”

“We asked ourselves if were just in the business of moving household goods from A to B or if we should be in the business of providing solutions to whatever needs our customers might have,” Hoover added. “By looking at other types of service we can provide, we can help our agents grow their business. It’s all about driving more dollars back to our agents.”