Peterbilt Motors Co. has unveiled a new Internet ‘template’ for its dealerships hat will enable them to build faster and easier links to Peterbilt’s web page.
Designed to highlight parts and service specials, financing options, store hours and personnel, the new program allows participating dealerships to build and administer their own web sites to link directly to www.peterbilt.com.
“The dealer template program gives our 60,000-plus monthly online visitors a simple, direct way to tap into the full spectrum of our dealerships’ resources,” said Dan Sobic, Peterbilt assistant general manager. “Customers trying to locate a Peterbilt dealership they have not visited before, or the website of a dealership they are familiar with but don’t know the web address, will be able to log onto the Peterbilt site and find the information they need with just a few mouse clicks.”