United Parcel Service is getting into the consulting business. The Atlanta-based package company said it has created a new subsidiary, UPS Consulting, that will offer supply chain management strategies.

UPS Consulting will advise clients on areas that go beyond fulfillment and distribution such as product design, sales and marketing, planning, procurement, production and cash management, UPS said.

Gene Long, formerly the global director of supply chain consulting for Ernst & Young, has been named president of the subsidiary. Long also served as director of Worldwide Logistics for Dell Computer Corp., where he managed Dell’s global distribution activities.