Michelin and Love’s Travel Stops have signed a deal that will provide Michelin Americas Truck Tires service to more than 150 Love’s locations throughout the U.S.

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“Our intention is to grow this additional service rapidly to reach the critical mass necessary to become a true alternative for the trucking industry,” Kevin McCarthy, divisional manager of tire sales and service for Love’s said. “Before the end of 2009, we will have enabled 100 locations to carry the new Love’s Tire Care banner and offer emergency road service along their key access corridors as well as tire sales and services.”

Love’s will begin offering Michelin tires and related products this month.

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