PROS & Advanous to provide pricing solution to distribution industry

PROS Holdings, Inc., (www.prospricing.com) a provider of pricing and revenue optimization software, and Advanous, a division of EnterBridge Technologies (www.advanous.com), a provider of pricing and margin management solutions for the distribution industry, has announced a partnership to offer a solution set designed to improve margins and revenue growth for distributors.

According to the companies, the new partnership will focus on offering added value to distributors, regardless of size or infrastructure, by delivering industry pricing best practices in software. PROS and Advanous already serve many of the distribution customers that have implemented third-party pricing software.

“Distribution is an industry which, in our opinion, has been largely underserved from a pricing standpoint,” observed Erik Bleyl, CEO of Advanous. “Many vendors do not fully comprehend the complexities and unique pricing challenges that distributors face. PROS and Advanous understand these distributor challenges, having successfully implemented many effective pricing solutions. We are excited to partner with PROS to help distributors capture prices that truly reflect the value they provide to their customers.”