A new college chair has been endowed by Green Bay, WI-based truckload carrier Schneider National at the Georgia Institute of Technology in Atlanta – largely to help bring a new level of visibility and permanence to the study of logistics engineering, said Christopher Lofgren, Schneider’s president & CEO and a Georgia Tech alumnus.

The first professor named to the Schneider National Chair in Transportation and Logistics at Georgia Tech’s School of Industrial and Systems Engineering is Dr. Chelsea ‘Chip’ White III, a longtime trucking researcher who served as director of the Intelligent Transportation Systems Research Center and co-director of the University of Michigan Trucking Industry Program. White is also executive director of The Logistics Institute.