LOUISVILLE, KY. Kicking off a renewed marketing effort at the Mid-America Trucking Show for its Firestone truck tire brand, Bridgestone Commercial Solutions has introduced four completely new tires -- three for on-highway applications and one for on/off-highway. The new on-highway tires are EPA SmartWay and CARB certified and combine longer tread life with the promised fuel economy advantages, according to Chris Ripani, director of marketing, strategic brands and channels. ...More

LOUISVILLE, KY. Will Class 8 sales stay flat this year compared to 2012? Will they decline? Or could they be poised to take a healthy jump as the U.S. economic recovery gains steadier legs? Based on interviews and statements here at the 2013 Mid America Trucking Show with truck OEMs and suppliers, any of those scenarios remain distinct possibilities for the coming year....More

LOUISVILLE, KY. Volvo Trucks kicked off a major product push on several fronts at the 2013 Mid America Trucking Show this week, rolling out a new truck, a new suspension, and a new fuel sipping calibration for its D13 engine, among a wide assortment of other initiatives....More

Louisville, KY.  Detroit Diesel Corp and Western Star each rolled out new programs specifically for truck drivers here at the Mid-America Trucking Show. Detroit introduced its Million Mile Club and Western Star launched its Design Our Star Project. Detroit, which is celebrating its 75thanniversary in 2013, decided to also celebrate an important milestone for its drivers at the same with the launch of the Million Mile Club, a new ownership community that thanks long-time Detroit engine drivers for their loyalty and trust....More

The doors were opened to the public on Thursday at the Mid-America Trucking show. While it can be a bit overwhelming trying to keep up with the show on twitter, FleetOwner chose some of the highlights from twitter and listed them below. Also be sure to head to the FleetOwner page dedicated to the Mid-America Trucking Show for all the up to the minute coverage from Louisville.   ...More

LOUISVILLE, KY. Here at the Mid-America Trucking Show, Trail King has introduced its new Continuous Belt Super Hi-Lite Rolled Side ASHR-C trailer—which the manufacturer said is “engineered to revolutionize how the agriculture industry hauls feed, seed, fertilizer, and other ag-related products.”...More

LOUISVILLE, KY.  Predicting that trucking will experience “the power of advanced technologies over the next two to three years,” Bendix Commercial Vehicle Systems president and CEO Joe McAleese said it is the responsibility of industry suppliers “to drive acceptance [of technology] by providing payback to fleets” that goes beyond meeting federal regulatory requirements....More

LOUISVILLE, KY. Allison Transmission is detailing the fuel economy benefit of its new TC10 transmission this week at the Mid-America Trucking Show. According to Allison, the TC10 produces an average of 5% fuel economy improvement in tractor operation over competitive manual and automated manual transmissions....More

LOUISVILLE, KY. Thermo King is showing a number of products this week at the Mid-America Trucking Show, including its TriPac Evolution auxiliary power unit (APU) and its new T080 truck temperature control system....More

Louisville, KY. Peterbilt Motors Company chose the Mid-America Trucking Show here today to introduce its new vocational Model 567, designed to meet the severe service and high-performance demands of vocational fleets. The new truck, which is scheduled to go into production in June, was the result of extensive product research and development according to Bill Kozek, Peterbilt general manager and PACCAR vice president. “The time to introduce a new vocational truck is now,” he said, citing the recovering construction and housing markets as key indicators....More

LOUISVILLE, KY. Wednesday evening during a news conference here at the Mid-America Trucking Show, Dana Holding Corp. unveiled its new Spicer EconoTrek tandem axle for 6x2 tractors. “This axle is a new durable, lightweight 6x2 configuration that improves performance, reduces maintenance and increases fuel economy for heavy-duty linehaul tractors,” said Steve Slesinski, director of global product planning....More