Isotrak, a fleet management software company based in the United Kingdom, has opened a U.S. office in Atlanta with plans to hire more than 30 employees to meet growing demand for its products in North America.

Brett Conner has joined the team as COO along with Mark Stanton, who will serve as vice president of corporate sales. Clifford Koutsky, vice president of business development, and Steve Clark, vice president of sales engineering, have also been hired to work out of the Atlanta office.

Isotrak provides fleet tracking technology and management. It recently received a new investment of capital from Lyceum Capital, with 25% of those funds coming from the U.S.

Conner brings more than 20 years of sales and management experience to the company. He has significant experience in automotive telematics and location-based services for enterprise customers, and custom wireless data solutions for transportation industry companies. He previously worked for Verizon.

Stanton, vice president of corporate sales, has an extensive sales background with a track record of long-term client engagements in retail, logistics and manufacturing sectors in both direct and channel sales. Prior to Isotrak, he held various senior sales and business development positions at Symbol Technologies, Inc. (now Motorola Solutions), ThingMagic, Inc. and C3 Solutions.

Koutsky has more than 20 years of experience working with Fortune 500 companies, where he established and led regional and branch offices domestically and internationally. Prior to Isotrak, Koutsky served in key account management positions for US and European firms, including Vodafone, Level 3 Communications, Orange Business Services (France Telecom Group) and Saatchi & Saatchi Advertising. 

Clark, vice president of sales engineering, has extensive industry experience, including a previous position as national business development manager at Teletrac, Inc. He has previously held management roles at General Dynamics, @Road, Inc. (now Trimble), Navman, Teletrac and Webtech Wireless.

“These new hires give Isotrak and our clients the best path to success,” said Greville Coe, managing director of Isotrak. “Their combined experience provides us the foundation for tremendous growth and expansion in North America. Our clients will benefit from their worldwide experience, technology and telecommunications knowledge, and understanding of the regulatory environment.”